This course was a little difficult for me. I had a death in the family and had to suspend my educational efforts for a couple weeks. So doing all the assignments in the last week was a little mind-blowing and exhausting. However, I did learn the importance of how consumers think, and what they do before they purchase, as well as email marketing.
Explain stages in the online consumer decision-making process.
R-Reach: extend your reach to as many potential customers as possible
A- Act: to prompt action from your audience
C- Convert: efforts focus on transforming user actions into more valuable outcomes
E- Engage: stage focused on nurturing and maintaining long-term relationships with customers
Describe a target market and identify at least two online consumer segments.
My main target markets are females ages 25-55 that have a keen eye for aesthetics and appreciate visually captivating home decor, those who value the therapeutic benefits of aromatherapy and are looking for innovative and hassle-free ways to incorporate fragrances into their daily lives without the need for water or electricity, people in search of distinctive and thoughtful gifts for special occasions or for expressing appreciation to loved ones and Social Media Influencers and Bloggers to collaborate with influencers in the home decor, wellness, or lifestyle niche who can showcase your products to a broader audience.
Design a consumer-generated marketing plan for a company.
By showcasing user-generated photos, reviews, and testimonials in marketing campaigns and on our website, we harness the genuine enthusiasm of our customers. Our strategic embrace of CGC empowers us to tap into the organic growth potential of a satisfied customer base, amplifying our brand's reputation and impact in the digital landscape.