Digital Marketing Fundamentals Week 4 Assignment

Part 1: Reflection
Today, July 23, 2023, is the last day of my DMF class and this is what I have learned.  The first and most important objective I learned in this course was how important social media is now for advertising as well as the future.  I started my journey by selecting a company and doing basic marketing fundamentals including research on its organization, history, products, mission statement, target market, and S.W.O.T. analysis.  I was very excited when they approved my own company The Spookee Unikorn, because my company and its success was the main purpose of pursuing this degree.

The results from the research made me dig deeper than I have before about myself and what I want from my company and how I want it portrayed to the public.  My new mission statement, to be more honest my first mission statement, is “The Spookee Unikorn sells handmade crafts that provide creativity and uniqueness to make each customer smile and express their fun side.  We live to create and want to make a living creating.” Next, we got into search engine marketing and learned about click fraud and remarketing/retargeting.

Search engine marketing is an extensive form of marketing that includes a lot of analytical data.  Learning how to avoid click fraud and understanding more about retargeting and how those creepy all knowing ads pop up while you are online led to a greater understanding of  how and why they work.  Next was how to maintain a good public reputation with good customer service, timely replies, provide fun and useful information, keep loyal customers and bring in new ones.  We also had to do a competitor website analysis and this assignment was a mind opener.

Comparing my website to three other similar websites, that ironically ended up being bad, good, and great, really helped me see what I want my site to be more like and all the updates and additions I need to do.  My weakest point on my website and personal life is descriptive writing of my products to entice people to want to own the product.  I am a great scholarly writer, having to have done two thesis projects and many research papers over my 6 degrees, I have never learned to write to capture the uniqueness of a product rather than just the facts.

My final week of this class was to create a portfolio website, and this is where you are now. Choices at this stage are limited but will be grown over the next 10 months ending in a completed website with any and all information I will need, or want, for my portfolio website.

​Part 2: