Digital Storytelling and Branding

Part 1:
This month has been a very engaging process for my company.  My who are we statement has been cut down to the nitty gritty with the final result being: We are The Spookee Unikorn. We craft innovative miniature resin essential oil diffusers that operate without water or electricity.  Our products matter because people are seeking to take a more natural, convenient, and fun approach to health & wellness.

I have also learned that I have to learn to brand myself similarly to a company and have an effective branding statement for me that must include a target market as well.  My initial branding statement was: “As a unique and creative artist & designer, Luba Korduba strives to continually educate herself in the artistic fields of marketing, advertising, and design to create unique, thought-through, useful, honest, and fun projects.  She is very knowledgeable in what she does and takes her time to make the best decisions for every project.  She is passionate about advancing her skills and sharing what she has learned with others.  She will never blend into the background, her integrity will always radiate, and making people smile with the little things she does.”  As per my feedback, I am missing a target market but still am not sure who that target market would be.  Something I will have to figure out for future classes.

I know how my company is different than others and how to bring that out in my marketing.  I enjoyed the brand voice project of picking out a famous person who would closely resemble my company and my choice of Katy Perry really brought that voice to the forefront and made me understand the importance of the voice.  My brand story video was not as successful.  I had to step back for my research paper and really think about a good “story” and not a story about the company and its products.  This was an interesting project and helped me see things from a customer's perspective of why my products would be helpful to them.

This week's research paper was very time-consuming and research-heavy, but at the same time was exciting to write and see my company building up to little by little.  I look forward to my next class and what I will learn there.

​Part 2: