This course was a little difficult for me. I had a death in the family and had to suspend my educational efforts for a couple weeks. So doing all the assignments in the last week was a little mind-blowing and exhausting. However, I did learn the importance of how consumers think, and what they do before they purchase, as well as email marketing.
Explain stages in the online consumer decision-making process.
R-Reach: extend your reach to as many potential customers as possible
A- Act: to prompt action from your audience
C- Convert: efforts focus on transforming user actions into more valuable outcomes
E- Engage: stage focused on nurturing and maintaining long-term relationships with customers
Describe a target market and identify at least two online consumer segments.
My main target markets are females ages 25-55 that have a keen eye for aesthetics and appreciate visually captivating home decor, those who value the therapeutic benefits of aromatherapy and are looking for innovative and hassle-free ways to incorporate fragrances into their daily lives without the need for water or electricity, people in search of distinctive and thoughtful gifts for special occasions or for expressing appreciation to loved ones and Social Media Influencers and Bloggers to collaborate with influencers in the home decor, wellness, or lifestyle niche who can showcase your products to a broader audience.
Design a consumer-generated marketing plan for a company.
By showcasing user-generated photos, reviews, and testimonials in marketing campaigns and on our website, we harness the genuine enthusiasm of our customers. Our strategic embrace of CGC empowers us to tap into the organic growth potential of a satisfied customer base, amplifying our brand's reputation and impact in the digital landscape.
Handcrafted Happiness: Essential Oil Diffusers That Add a Creative Touch
Introduction: Essential oils have gained immense popularity in recent years, and for good reason. These natural wonders offer numerous benefits for people of all ages and lifestyles. In this post, we'll dive into what essential oils are, their remarkable therapeutic effects, and why choosing handmade products can elevate your aromatherapy experience.
What Are Essential Oils? Essential oils are concentrated extracts derived from various plant parts, such as leaves, flowers, bark, and roots. These oils capture the plant's aroma and contain its natural compounds, making them incredibly potent. Each essential oil boasts a unique scent and therapeutic properties, ranging from relaxation to immune support.
How Do Essential Oils Work? When inhaled or applied to the skin, essential oils interact with the body through several mechanisms. They can impact the limbic system, the emotional center of the brain, which explains their mood-enhancing effects. Moreover, these oils can have antibacterial, anti-inflammatory, and analgesic properties, making them versatile tools for wellness.
Why Choose Handmade Over Store-Bought? Opting for handmade essential oil diffusers holds distinct advantages over their store-bought counterparts. Notably, these artisanal creations function without the requirement for water or electricity. This distinguishing feature not only sets them apart but also offers an eco-friendly and sustainable approach to indulging in aromatherapy. Crafted with meticulous attention, these unique diffusers deliver a natural and efficient means to disperse essential oils throughout your living space.
Conclusion: In closing, essential oils truly embody a wealth of well-being, catering to anyone in pursuit of natural remedies and sensory pleasures. With their versatile applications, spanning from stress alleviation to pain management, they prove to be a valuable enhancement for any lifestyle. When seeking to enrich your aromatherapy journey, do explore the unparalleled quality and enchantment found in handmade products – a choice that not only uplifts your well-being but also elevates the ambiance of your surroundings.
This month has been a very engaging process for my company. My who are we statement has been cut down to the nitty gritty with the final result being: We are The Spookee Unikorn. We craft innovative miniature resin essential oil diffusers that operate without water or electricity. Our products matter because people are seeking to take a more natural, convenient, and fun approach to health & wellness.
I have also learned that I have to learn to brand myself similarly to a company and have an effective branding statement for me that must include a target market as well. My initial branding statement was: “As a unique and creative artist & designer, Luba Korduba strives to continually educate herself in the artistic fields of marketing, advertising, and design to create unique, thought-through, useful, honest, and fun projects. She is very knowledgeable in what she does and takes her time to make the best decisions for every project. She is passionate about advancing her skills and sharing what she has learned with others. She will never blend into the background, her integrity will always radiate, and making people smile with the little things she does.” As per my feedback, I am missing a target market but still am not sure who that target market would be. Something I will have to figure out for future classes.
I know how my company is different than others and how to bring that out in my marketing. I enjoyed the brand voice project of picking out a famous person who would closely resemble my company and my choice of Katy Perry really brought that voice to the forefront and made me understand the importance of the voice. My brand story video was not as successful. I had to step back for my research paper and really think about a good “story” and not a story about the company and its products. This was an interesting project and helped me see things from a customer's perspective of why my products would be helpful to them.
This week's research paper was very time-consuming and research-heavy, but at the same time was exciting to write and see my company building up to little by little. I look forward to my next class and what I will learn there.
Part 1: Reflection
Today, July 23, 2023, is the last day of my DMF class and this is what I have learned. The first and most important objective I learned in this course was how important social media is now for advertising as well as the future. I started my journey by selecting a company and doing basic marketing fundamentals including research on its organization, history, products, mission statement, target market, and S.W.O.T. analysis. I was very excited when they approved my own company The Spookee Unikorn, because my company and its success was the main purpose of pursuing this degree.
The results from the research made me dig deeper than I have before about myself and what I want from my company and how I want it portrayed to the public. My new mission statement, to be more honest my first mission statement, is “The Spookee Unikorn sells handmade crafts that provide creativity and uniqueness to make each customer smile and express their fun side. We live to create and want to make a living creating.” Next, we got into search engine marketing and learned about click fraud and remarketing/retargeting.
Search engine marketing is an extensive form of marketing that includes a lot of analytical data. Learning how to avoid click fraud and understanding more about retargeting and how those creepy all knowing ads pop up while you are online led to a greater understanding of how and why they work. Next was how to maintain a good public reputation with good customer service, timely replies, provide fun and useful information, keep loyal customers and bring in new ones. We also had to do a competitor website analysis and this assignment was a mind opener.
Comparing my website to three other similar websites, that ironically ended up being bad, good, and great, really helped me see what I want my site to be more like and all the updates and additions I need to do. My weakest point on my website and personal life is descriptive writing of my products to entice people to want to own the product. I am a great scholarly writer, having to have done two thesis projects and many research papers over my 6 degrees, I have never learned to write to capture the uniqueness of a product rather than just the facts.
My final week of this class was to create a portfolio website, and this is where you are now. Choices at this stage are limited but will be grown over the next 10 months ending in a completed website with any and all information I will need, or want, for my portfolio website.